'It comes and goes in waves'
'Tide' is a concept for a new clothing brand. The mission of the brand is to help people create more inner peace. They want to do this by re-connecting people to nature & the ocean. The ocean is a metaphor 'it comes and goes in waves', just as human emotions & feelings. The illustrations in the collection all refer to the ocean, and carry a lesson that we can learn from the ocean. By connecting people to the nature around them, the brand hopes to create more acceptance of the current moment, which will lead to more inner peace and the feeling of freedom.
Illustrations & t-shirt prints
Moodboard + Poster + Presentation